From the Ukrainian Canadian Congress:

Canadians across the country are encouraged to support Ukrainian Literature Day on March 9th, 2009 by making use of the public library system and checking out one of the hundreds of books on Ukrainian themes.

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Under the slogan "Read, Learn, Study, My Brothers", Ukrainian Literature Day coincides with the 195th anniversary of Taras Shevchenko’s birthday. The slogan is adapted from a phrase in one of Shevchenko’s well known works.

The campaign is a joint effort between the UCCLA and the UCC with assistance of MP’s James Bezan, Judy Wasylycia-Leis and Borys Wrezsnewskyj. They are promoting the week long campaign by sending out thousands of these postcards across the country: